pursuing a degree at hanoi architecture university, cuong dam first established himself as an architecture, training an engineered and calculated perspective, before making his way into fashion. it is this logical and foundational approach to construction that shaped his eye for fashion: logical in nature yet rich in emotion. contiuing his education at london college for fashion and design, dam refined his craft and explored the reinterpretation and reinvention of eastern spirits.

after almost a decade of operating chats by c.dam, the designer created c.dam to inherit culture and identity through his syntax for design.

through dam’s eyes, the world is made of concrete contradictions, mirroring one another. it is femininity versus masculinity, east versus west, or monochrome versus technicolor, it is yin versus yang. through the intersections of these values, he explores artistic disciplines beyond his own, be it performance art, be it dimensional installations.

c.dam is a contemporary fashion label established on the need for innovation and the honor of legacy, utilizing an experimental and engineered language for garment-making to create forward-thinking designs.

described as ‘educated rebellion’, the label visualizes a calculated ease to design that is culturally motivated and architecturally inspired. standing between dichotomies, c.dam speaks of the cultural zeitgeist and the mission to forward vietnamese heritage.

in essence, the brand is rooted in humanity. at the core of dam and his creative team and behind each collection is a dedication towards the world they find themselves in, translating heritage and culture as prophecy.